The key component of any marketing campaign is communication. You need to communicate to the audience some idea, message, or action. Ideally, you’d like your followers to engage with that message.

Trends have shown that the best ways to communicate to the vast majority of digital consumers is through imagery. Just think about your own social habits? Are you more likely to click on a post with an image?

Because a digital marketer is communicating in real time, it’s important that they are the ones who can create and edit the imagery that needs to be posted. Social media operates at warp speed, so if you have to wait for a graphic designer to turn around an image for you… your news may not be “new” anymore.

When looking for a social media manager, be sure to ask if they have any design experience. They should minimally, be able to edit photos, add text, or create slideshows from still images.

Having these basic skills needs to be the new standard for digital marketers.

Anyone running your social channels without these skills is not communicating your message or sharing your brand like they should. Using great graphics will help increase your ROI. You can do yourself a favor and hire someone with these skills and watch as they post the image worth a thousand words OR not. The choice is yours.